Netrin Sports Technologies is a wearable based fitness company. They aim to improve heath and fitness by giving quantified and actionable insights about your stress levels, sleep, activity, recovery, etc. using a chest wearable. While their current user base includes athletes, coaches and other sports persons who use the product to enhance their performance, Netrin aims to expand it's user base to include individuals, corporate and beauty segments.

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My role here was to redesign the existing website to include these news business goals, after careful analysis of the potential user base and competitors.